Tiffany Eternity watches remind us to live in the now. Inspired by a series of vintage Tiffany & Co. advertisements from the 1960s and ’70s, the dial features a different diamond cut at each hour marker: round brilliant, baguette, cushion, Tiffany True®, marquise, Asscher, heart, pear, oval, emerald, triangle and princess. The watch’s crown is inspired by the Tiffany® Setting engagement ring and adopts its iconic six-prong setting—a beautiful complement to the halo of round brilliant diamonds that encircle the case. This white gold watch features a black brushed calf strap set with round brilliant diamonds on the buckle. This striking display of craftsmanship honours our heritage of offering the best diamonds in the world—then, now and always.

• 18k white gold with diamonds
• 28 mm cushion-shaped case with round brilliant diamonds on the bezel
• Crown set with a round brilliant diamond
• Cushion-shaped black lacquered dial with 12 hand-set diamonds: one round brilliant diamond, one baguette diamond, one cushion-cut diamond, one Tiffany True® diamond, one marquise diamond, one Asscher-cut diamond, one heart-shaped diamond, one pear-shaped diamond, one oval diamond, one emerald-cut diamond, one triangular diamond